More than 90% of internet access on mobile devices is for engaging in social activities, like social media. The shift of traffic coming from audiences has been quite significant in recent years, as customers swap out their desktop habits and replace them with mobile device experience. When you mobilize your website, you ensure that possible leads will not get distracted by a poor layout when they visit your site using mobile device like Smart Phone or tablet via social media referrals. An unresponsive mobile site can negate all your paid social media advertisement.
Are you one of them? If yes then you are at the best place for Mobile Device Responsive Website Design.
In 2015, Google made it official stating more searches are now on mobile devices than desktops. Google decided to change their algorithm in terms of SEO making websites with a responsive design more likely to be ranked higher in their search engine. The “standard” procedure until recently was to create two different websites with the same content, one for the desktop users and the other for people browsing through a mobile device.
There is NO doubt that Responsive Web Design is very important for today’s web design point of view. Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Your business must be prepared for all scenarios for a variety of different factors including utilizing SEO for purposes of capturing new customers.
Smart phones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
What is Responsive Web Design?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such a way that the website provides ease of reading, navigation and an optimal viewing experience with a minimum of resizing and scrolling.
The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices.
Advantages of Mobile Responsive Website Design
1. It is Recommended By Google for Increased Visibility
Worldwide sales of mobile devices have increased significantly over the last few years. Many more consumers are now browsing the web using their phones for a longer time than they do on their desktops or laptops. With a good mobile design, you are going to be able to advertise your products or services to a wider range of prospective clients that are using mobile devices to search the web. This will improve your brand visibility and allow you more chances to make sales.
Google says that mobile responsive website design is recommended for mobile configuration, and responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes easier for Google to crawl, index, and organize content.
Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
2. Super Flexible
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices making easier to read. Both the grids and the images are fluid, they adjust with the device length and width like liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance as original.
3. Excellent User Experience
Responsive website will make your users happy when they visit your site. When you create your responsive website, your web page content will witness an increase in potential visitors giving more sales and profits for your company. As we all know, content is king and user is the most important part for our business. Responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. No scrolling or resizing is needed for any visitor to access your website from their favourite device.
4. Better Search Rankings
Responsive website design gives higher ranking to your site while searching any content via search engines like Google. This is the main reason for which most people switch to the Responsive website design. Google is now prioritizing mobile-optimized websites when searching from mobile devices. This means mobile-friendly websites that have a mobile responsive design are quickly promoted in the search rankings.
5. Mobile Market Gets More Traffic
Google has made it clear with its algorithm updates that websites that are not usable on mobile devices will suffer in terms of search rankings. Multiple sources suggest that mobile users are now engaging with apps and mobile websites. This means having a mobile responsive website will help capitalize the share of web traffic.
Small business owners must seriously consider all these benefits of mobile friendly or mobile responsive website. An unresponsive mobile site can negate all your paid Digital Marketing effort to drive traffic to your website.
Are you looking to mobilize your website today?
We will be happy to help you through this web development process.
Stay ahead of your competitors and contact AH Web Solutioons.
Send us an email or call us today at (91) 80930-24-365